In This Together is an organization working towards bridging the US political divide in favour of common sense practical solutions. 
Their aim is to mobilize 5 million followers who are tired of the political warring and will vote 
policy over political party for the benefit of the greater good.
They approached us in the midst of the pandemic needing a complete digital marketing strategy
for how they could achieve this goal.

THE

LAUNCH

On July 4th, 2 months after starting work on the project, we launched the organization and the book written by the co-founders with a live-streamed, pre-recorded video on YouTube. 

With limited access to social ads due to the sometimes political nature of the content, we needed to rely on a lot of organic means of marketing to build our audience.

At the time of launch we had generated

565

705

followers across social media

newsletter

subscribers via

their website

16.9

rate of

engagement

%

*$1300 was invested in boosting posts across various platforms

followers across social media

newsletter

subscribers via

their website

On July 4th, 2 months after starting work on the project, we launched the organization and the book written by the co-founders with a live-streamed, pre-recorded video on YouTube. 

With limited access to social ads due to the sometimes political nature of the content, we needed to rely on a lot of organic means of marketing to build our audience.

At the time of launch we had generated

565

705

16.9

*$1300 was invested in boosting posts across various platforms

newsletter

subscribers via

their website

rate of

engagement

%

followers across social media

THE

CONTENT

We are producing nearly all of In This Together's digital marketing content in house, publishing over 300 pieces of content for them in July 2020 in many different formats including:

565

SOCIAL MEDIA POSTS

BLOG ARTICLES

EMAIL MARKETING

VIDEO CONTENT

12.5

ENGAGEMENT RATE

%

This content, supported by

an $1000 ad budget resulted in 

$0.43

COST PER CONVERSION

We are producing nearly all of In This Together's digital marketing content in house, publishing over 300 pieces of content for them in July 2020 in many different formats including: