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In This Together is an organization working towards bridging the US political divide in favour of common sense practical solutions.
Their aim is to mobilize 5 million followers who are tired of the political warring and will vote
policy over political party for the benefit of the greater good.
They approached us in the midst of the pandemic needing a complete digital marketing strategy
for how they could achieve this goal.
THE
LAUNCH
On July 4th, 2 months after starting work on the project, we launched the organization and the book written by the co-founders with a live-streamed, pre-recorded video on YouTube.
With limited access to social ads due to the sometimes political nature of the content, we needed to rely on a lot of organic means of marketing to build our audience.
At the time of launch we had generated
565
705
followers across social media
newsletter
subscribers via
their website
16.9
rate of
engagement
%
*$1300 was invested in boosting posts across various platforms
followers across social media
newsletter
subscribers via
their website
On July 4th, 2 months after starting work on the project, we launched the organization and the book written by the co-founders with a live-streamed, pre-recorded video on YouTube.
With limited access to social ads due to the sometimes political nature of the content, we needed to rely on a lot of organic means of marketing to build our audience.
At the time of launch we had generated
565
705
16.9
*$1300 was invested in boosting posts across various platforms
newsletter
subscribers via
their website
rate of
engagement
%
followers across social media
THE
CONTENT
We are producing nearly all of In This Together's digital marketing content in house, publishing over 300 pieces of content for them in July 2020 in many different formats including:
565
SOCIAL MEDIA POSTS
BLOG ARTICLES
EMAIL MARKETING
VIDEO CONTENT
12.5
ENGAGEMENT RATE
%
This content, supported by
an $1000 ad budget resulted in
$0.43
COST PER CONVERSION
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