Updated: Jan 25
Finding the right social media marketing agency is integral to your growth as a business, to the awareness of your project and for the establishment of your organisation.
You need your social presence in the right hands. If you are reading this article, you are likely just starting with your online presence, so you are going to want to find an agency that offers comprehensive digital and social media marketing services.
There are a lot of moving parts in a well-conceived and implemented digital marketing strategy, including web design, email marketing, content creation, paid advertising, content and organic marketing, search-engine optimisation, and social media marketing.
You need your social media marketing in lock-step with your business, project or organisation.
What Do Social Media Agencies Do?
A social media agency is your liaison to the online social world. It builds and defines your online persona by interacting on social media with customers (both current and potential) and generating and posting social content.
Those interactions, and that social content will come to define your organisation, business, or project for a large number of those that interact with your ‘brand’.
Social media agencies market while also social listening. A good social media agency will keep your business informed of developments in public opinion, demand, trends - social media is a real-time barometer of the consciousness of our societies.
Regardless of the nature of your project, it is a ‘brand’, which is perceived to have an identity based upon the actions taken by the social media accounts representing it.
This identity, when defined correct, will attract more users, so it's important to establish an appealing social media presence.
To build the brand identity or persona, social media agencies will work to increase awareness and engagement. This will be achieved through organic content marketing and paid advertising, leading to more followers, friends, likes, or comments - all of which increase the visibility of your brand.
Ultimately, by growing awareness and engagement, a good social media agency will improve conversion, or the total number of online users interacting with your site by making a purchase, a donation, signing up for a newsletter, whatever you are trying to get from your digital marketing presence.
Why Hire a Social Media Agency?
A well-established social media agency knows how to market your project on social media. The same reasons you hire a professional in any other instance applies here - you want something done and you want it done right.
How To Know If You Need Help
If you aren’t familiar with the inner workings of all of the major social media platforms.
If you aren’t aware of how to reach your target audience via social media.
If you don’t have a marketing team but you have ambitious social media and digital marketing goals.
If you are pressed for time and are overwhelmed by the demands of managing your social media.
If any or all of these ring true to your situation, you probably need some help.
What Social Media Services Are Right For My Business?
Depending on the nature and goals of the project, the right services may differ from project to project, but it's wise to be as ambitious as you can afford to be.
People expect their favourite brands to have a comprehensive social presence. So to be without is to be losing out.
What social media services are right for your business? All of them!
Generating and scheduling unique and relevant content, account management and paid advertisement are the essentials
Any business hoping to achieve their online goals must be committed to a comprehensive digital marketing strategy and be ready to have the patience to see that strategy through.
This includes even the most seemingly simple things like handles on all major and some more niche social media platforms, as dictated by the target audience(s). This includes generating content, management of handles and accounts, and some paid advertisement as an essential foundation.
Is It Worth The Expense?
Social media marketing is a major component of digital marketing - often the most significant and prolific marketing tool. In a survey conducted by Forbes of CMOs worldwide, social media marketing had an average reported ROI of 95%.
Social media marketing is undoubtedly worth the expense. A well-funded, talented and experienced digital marketing team in general can be an effective means of growing a business.
How To Choose a Social Media Agency
Social media has become a mainstay in the establishment of a successful marketing presence, so it’s important that you’re making the most of it. In order to do that, you need the right people for the task.
You Need An Agency That Understands You
First and foremost, you need to find an agency that understands your project, business, or organization. You need an agency that gets it; one that comprehends your goals and can anticipate your needs. You need to find an agency that is passionate about your progress, success, and the nature of the work you do.
A hallmark of social media marketing is the development of brand identity. Though the term applies to the entirety of a brand’s public persona, much of a brand identity is developed on social media.
In order to be represented well, you need an agency which fully understands the identity you are trying to develop. You want your social presence to speak the language of the people you are trying to reach, and to speak on behalf of your business or organization on a regular basis. You want people to feel encouraged to reach out using their favorite social media platforms and feel good about their engagement with the brand. It is integral that your social media agency understands your project, business or organization.
History Repeats Itself
Look at the previous work of an agency. Consider the nature of the work they have done in the past. Examine this information to see if the agency seems to be successful and whether it seems they are able to produce content and implement strategy in a way which will accommodate your needs.
Different businesses attract different demographics; it is best to work with a social media marketing agency with some experience with the people or personas you are trying to reach.
Finding a social media marketing agency that has experience in your industry or with your demographics, has an advantage which can be powerful. Having related experience makes an agency privy to the nuances within an industry, niche, culture, or region.
Communication Is Key
Social media marketing is all about communication - to users but also within a team as well. You need to communicate effectively and often with your social media marketing team and they will need to communicate effectively with you. It is integral that you understand one another. Poor communication will be the factor that prevents the good ideas from ever being voiced, it will block key information from reaching the right people, it will plague the implementation of a social media marketing strategy.
When working with an agency, you want to establish quantifiable goals and benchmarks in order to get an idea of progress. Productive communication will be key to success. You need people you are comfortable communicating with, people that hear and understand you. People that communicate clearly and completely and in a timely manner, while also capable of self-directed productivity.
Lastly, you really want to consider strategy. Get a feel for the ideas the agency may have, and how they have come to the conclusions they have come to. You want an agency that is able to digest data and translate that into an actionable and innovative strategy, one which will help your project reach its goals. A good social media marketing team is dynamic. It is also open to your ideas, so don’t be bashful about voicing any ideas you may have!