WHO THIS COURSE IS FOR
Are you a;
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Small Business Owner
Founder or Owner of a Startup
Marketing Manager or Marketing Director
Digital Marketing Professional
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Did you know that according to a survey by CoSchedule, marketers with a documented strategy are 538% more likely to report success than those who don’t have a plan?
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This isn't a coincidence - Creating a comprehensive digital marketing strategy for your business defines how you will reach your business objectives and helps you set realistic milestones on the way to your success, saving you time and money in the long run.
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After 6 sessions with Just Juniper Media's expert coaches, you will leave with all the tools you need to design a digital marketing strategy for your or someone else's business.
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The knowledge you gain will provide you with a framework to build strategies over and over again, no matter what the campaign, goals or industry.​​​
MEET YOUR COACHES
Hi, we're Liz and David.
We have designed and implemented bespoke digital marketing strategies for SMEs, startups, NGOs and not-for-profit organizations in various industries for over 5 years.
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After seeing the success of our strategies we now want to empower others to build these strategies for themselves and supercharge their marketing capabilities.
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With over 15 years of combined experience in digital marketing, you can rest assured you will be in the hands of experts who have already helped so many businesses reach their digital marketing goals.
WHAT'S INCLUDED IN:
HOW TO DESIGN A DIGITAL MARKETING STRATEGY
6 x 1 HOUR ONLINE SESSIONS - 1:1 OR IN A GROUP
SESSION 1 - Introduction to Digital Marketing Strategy & Goal Setting
In this first session, you will meet your coach and participants will develop a preliminary list of business goals and objectives to use as the foundation of their marketing strategy.
KEY TOPICS
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What is a digital marketing strategy?
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Importance of a cohesive strategy.
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How to format and present your strategy
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How to align marketing goals with overall business goals.
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Identifying key performance indicators (KPIs) and success metrics.
BONUS CONTENT
Get the Just Juniper Media Digital Marketing Strategy Template
SESSION 2 - Target Audience & Market Research
The second session will focus on learning how to identify and segment your target audience and conduct market research to inform your strategy.
KEY TOPICS
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Building detailed buyer personas.
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Analysing customer behaviours, demographics, and psychographics.
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Conducting competitor analysis and identifying market gaps.
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Understanding customer pain points and motivations.
BONUS CONTENT
Get the Just Juniper Media Competitor Research Template
SESSION 3 - Crafting Unique Value Proposition (UVP) and Messaging
Now that participants have identified the target audience, we will learn how to define a brand’s unique value and craft messaging that resonates with them.
KEY TOPICS
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Defining a strong and unique value proposition (UVP).
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Creating consistent and compelling brand messaging.
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Storytelling in digital marketing: Creating narratives that connect.
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Tailoring messaging for different platforms and audiences.
BONUS CONTENT
Get the Just Juniper Media Quiz we use to help our clients solidify their UVP
SESSION 4 - Channel Strategy & Tactics
In session 4 participants will learn how to select the right digital marketing channels and tactics to reach your target audience effectively.
KEY TOPICS
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Overview of key digital marketing channels
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Choosing the best channels based on your goals and audience.
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Integrating multiple channels for cohesive campaigns.
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Budget allocation and ROI expectations per channel.
BONUS CONTENT
Get the Just Juniper Media Digital Marketing Channel Guide
SESSION 5 - Creating and Optimizing Content for Conversion
After identifying the marketing channels, we now focus on developing a strong content marketing plan that drives conversions and supports the overall strategy.
KEY TOPICS
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Website & funnel optimisations
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Content types and formats: blogs, videos, infographics, etc.
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Content creation and editorial planning.​
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How to use content to nurture leads and convert customers.
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Optimizing content for SEO and search engines.
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A/B testing and data-driven content improvement.
BONUS CONTENT
Get the Just Juniper Media Email Funnel Automation Templates
SESSION 6 - Analytics, Measurement, and Optimization
In the final session, we help you understand how to measure success, interpret data, and continuously optimize your strategy.
KEY TOPICS
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Essential analytics tools (Google Analytics, social media insights, email metrics).
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How to measure and track your KPIs.
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Interpreting data and turning insights into action.
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Continuous optimization: Adjusting your strategy based on data.
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Reporting and communicating results to stakeholders.
BONUS CONTENT
Get the Just Juniper Media KPI Tracking Spreadsheet Template
6 x 1 HOUR ONLINE SESSIONS - 1:1 OR IN A GROUP
WHERE YOU WILL
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Learn the importance of a Digital Marketing Strategy
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​Discover how to create and present the strategy
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Use your business goals to define your strategy and milestones
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Learn how to define your audience and do competitor analysis​
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Define your unique value proposition and messaging
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Learn how to create the right content on the right platforms
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Become adept at analysing and optimising campaigns
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Receive bonus content from the JJM team that we have used in our own strategies
JJM will also throw in FREE consultation 1 month after you have completed the course to see how you are getting on with your strategy or clients and to answer any follow-up questions
Usual Price £959
£595
per person
